Brand & Business Development Manager
CAA-GBG is a global brand management and brand extension agency with 24 offices across 20 countries.
CAA-GBG
Aug 2017 – Nov 2018
Brand Manager for 20th Century FOX across EMEA. Responsibilities included:
- Forecasting and budgeting
- Strategy across the Brand portfolio
- Managing deals coming from 6 offices across EMEA
- Account Management of UK licensees
- Overseeing fashion and art collaborations
- Generating new business across apparel and accessories.
Brand Manager for Coca-Cola (UK):
- Category sales responsibilities for publishing, softlines, accessories and food and beverage
- Negotiation of contracts, forecasting, and submitting information working with internal stakeholders
- Identifying new business opportunities in both licensed and retail side of the business
- Working with key licensees, category leads, retail analytics and other key stakeholders to deliver key objectives and strategies
- Creative design work building press packs, decks, presentations.
Brand manager
20th century fox
Brand Management across EMEA for 20th Century Fox properties: The Simpsons, Bob’s Burgers, Family Guy, back -catalogue “Vault” films and new movies such as Spies in Disguise, Alita, Avatar.
Forecasting and budget planning for FY 2019.
Brand Strategy focus alongside retail market and trend analysis on all 20th Century Fox properties.
Managed all deals generated through our 6 EMEA offices.
Oversaw fashion collaborations and artistic partnerships such as Tezenis x The Simpsons and The Simpsons x Upfest.
Stategic planning for marketing activations including celebration of The Simpsons 30th Season in 2019.
Brand manager
Coca-Cola
Brand Management for Coca-Cola and first point of contact for all Licensees on this brand.
Closed key deals that resulted in incremental revenue for Coca-Cola. These two apparel partners created $335,000 of revenue through Minimum Guarantees alone.
Sought new opportunities on Apparel, Nightwear, Hosiery and Fashion Collaborations.
Worked on a fashion collaboration with Sophia Webster that launched in AW18 at London Fashion Week.
Carried out monthly status update reports on; new business, all licensees and retail updates.
Compiled forecasting and royalties reports from all Licensees and use data to map out business strategy for the subsequent quarters.
Worked with licensees across softlines and hardlines: Somerbond, Brand Alliance, Truffle Shuffle, Drew Brady, N16 Vintage, Blackstone Designs, Merch, Husky Retail, Blueprint, Hornby Hobbies, Kimm & Miller, Airpure.
FASHION COLLABORATIONS
PEANUTS & TOBIAS & THE BEAR
This collaboration with Tobias & The Bear x Peanuts was created because the owners are huge fans of the Brand. Conjuring up childhood memories of each member of the Peanuts gang and in a style that now feels distinctly retro, they created an inspired kidswear range which has heritage and nostalgia loved by parents.
The 23 piece unisex collection of leggings, tees, sweatshirts, rompers and bibs features some of the most iconic animations with cool references that sit alongside the characters themselves on Tobias & The Bear’s organic UK made cotton.
Tobias & The Bear hope that the next generation of little ones will start making their own memories of these cartoon greats.
FASHION COLLABORATIONS
SOPHIA WEBSTER & COCA-COLA
British accessories designer Sophia Webster founded her eponymous label in 2012, and has become renowned for combining feminine design with a sophisticated approach.
The AW 2018 collection “I Don’t Need a Mango To Tango” was showcased at London Fashion Week on 19 Feb 2018.
Taking inspiration from one of Sophia’s favourite films, Baz Luhrmann’s Strictly Ballroom, the heroine and hero dance on a terrace beneath a Coca-Cola billboard; this scene is recreated for the show with professional Latin dancers and it provoked a sparkling collaboration between Sophia Webster and Coca-Cola, featuring two footwear silhouettes and a clutch crystallised in its signature Coca-Cola red.
FASHION COLLABORATIONS
CRAYOLA & ASOS
Launched 4th July 2018 exclusive to ASOS to drive ASOS brand love and fulfillment through purchase intent of Crayola Beauty.
58 piece vegan collection including Face Crayons, Highlighters, Palettes and Brushes that gives all 20 somethings the confidence to imagine and play with colour across any part of their face with 95 shades.
12,000 units sold in launch week and achieved x 4 sales target in week.
PUBLISHING STRATEGY
JAMES BOND
Produced publishing strategy for the Brand.
Closed 3 deals with a children’s publisher and 2 x adult publishers to tie in with release of Bond 25 movie Q1 2019.
Finding new opportunities to expand the James Bond Brand.
PUBLISHING STRATEGY
FORMULA 1
Having just signed Formula 1 as a new client, I produced a publishing strategy for the Brand, including retail analysis and brand positioning.
Pitched and began initial conversations with global publishing partners.
